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Meet the Founders

Babies in Waiting offer pregnancy relaxation, hypnobirthing and mother and baby clubs across the UK.

Pregnancy and birth are incredible chapters in a woman's life.  Babies in Waiting are passionate about ensuring that every mother has the positive and empowering experience she deserves.


Babies in Waiting has been established since 2009 and was founded by Jo and Emily Bull, a mother and daughter team based in Essex.

Jo is a practicing Homeopath, Doula and Grandmother to 9 children. Emily is a Hypnobirthing Mum to four children and Hypnotherapist. They have utilised their extensive experience and training to write the Babies in Waiting course.

All of Emily's children were born at home beautifully, naturally and comfortably. They all averaged 10lbs in weight and were born without pain relief or need for medical intervention.

Both Jo and Emily are extremely passionate about ensuring that every woman feels confident during pregnancy and birth.

Due to popular demand for the Babies in Waiting, Hypnobirthing and Pregnancy Relaxation courses, Jo and Emily franchised the business in 2016 and now have a growing team working alongside them.

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